Keith O’Neill specializes in the facilitation
of Focus Group Hypnosis™. He has worked
with some of the biggest and most successful companies in the world.
Fortune 500 companies and major advertising agencies
use Focus Group Hypnosis in many categories and project types.
If you are only getting information from consumer’s conscious
level, you are missing the driving force behind their
brand choices; their subconscious thoughts and feelings.
Hypnosis is the only way to explore the
subconscious, and Focus Group Hypnosis™ is the most widely used
technique for research in this area.
Hypnosis acts like a time machine. Through the
process of “age regression”, hypnosis enables us to
take respondents back to their earliest product and brand memories
and the emotions connected to them. These memory “imprints” can
be the driving force behind their current purchase motivations.
Once these “imprints” are known,
they can form the building blocks for more insightful brand strategies.
Focus Group Hypnosis™ will eliminate the occasional “guerilla” respondent
who will often sway a group. With Focus Group Hypnosis™, every
respondent gives their own answer and opinion without being concerned
what the other respondents say or think. Respondents provide only
completely honest and truthful answers - coming from their subconscious
mind - and unfiltered by their conscious mind.
As a result we can rely on the information
provided.
Focus Group Hypnosis™ is an improvement over
conventional focus groups because the technique can be used successfully
with any project requiring focus group research.
Conducting sessions with teenagers, senior citizens,
high-level executives, physicians, men and women in different demographics,
focus groups using hypnosis have been used in many different types
of projects including advertising strategy development, new product
development and package design. They have been used in a variety
of categories from food, cosmetics, automobiles, television programming
and everything in between with terrific results.
To learn more how Focus Group Hypnosis™
can enhance the results of your agency's market research, call
Keith today at 949.475.7755.
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