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“Great presentation! My team enjoyed it and the benefits have been far reaching. The response was better than I could have hoped for. The investment was well worth it.” -Nicholas J. Dereszynski, |
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“Wonderful!! Your knowledge of human behavior and sensitivity to group and individual concerns were invaluable. I’d highly recommend you to anyone searching for a dynamic, vibrant and enthusiastic consultant to assure their team can reach their goals.” -Dave Dennee,
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KEITH O'NEILL LIVE!
March 24, 2008 Article excerpt: Though no one tracks the overall industry, Goldberg expects to have his best year ever and new entrants are hitting the scene. Hypnotherapist Keith O'Neill, based in Newport Beach, Calif., jumped in three years ago. "Somebody at an ad agency asked me to do it," he said. "It's great because it removes the high school mentality of focus groups. Usually cliques develop: There is the bully, the shy people and those that just want to fit in with the group." How deeply ingrained taglines and ad jingles are into people's minds was one surprise for O'Neill when he began working the field. "You ask them what the first thing they remember is and they say, 'Plop plop fiz fizz' or 'Where's the beef?'" Solovay uses Coca-Cola as a warm-up exercise because "everyone has Coke memories." Fanuele understands the skepticism. "A year ago I thought it was a silly little gimmick, but now I've been converted." Read this article in it's entirety.
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Copyright 2007 - 2008 | Keith O'Neill Creative |
